Did you know that the most successful marketing tool you have is always within arms reach?
No mystery here - it's a warm handshake. Coupled with a smile and an introduction that invites a response there's no better way to be noticed.
Consumers these days want to do business with people they know, like and trust. So give them a chance to get past that first step.
I'm not talking about pressing flesh like a politician on the campaign trail. What you're aiming for is authenticity. Just be yourself!
I attended a local Toastmaster's meeting the other night and was mightily impressed. Everyone made it a point to shake my hand, smile and offer their name while asking for mine. There was genuine warmth and interest. I liked and trusted these people almost immediately.
If this is a new habit for you remember - anything new feels awkward and forced when we first practice but stay with it. It won't be long before you simply put your hand out automatically and say, "Hi! My name is ------. What's yours?"
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